Healthcare brands needtrust first.
We help you earn it. IPADAMA 360 is a healthcare marketing consultancy in the Philippines. Since 2019 we have helped pharma and healthcare brands grow with strategy, creative, digital platforms and events, all wired together with the right technology.
Everything a healthcare brand needs under one roof.
Consulting, branding and social media, digital platforms, creative, events and the integrations that hold them together. Pick one, or let us run the whole thing.
Strategic consulting
Pharma-focused planning that shows where marketing spend will do the most good, and how to prove it.
- Go-to-market and launch planning
- Audience and channel research
- Measurement frameworks
Brand and social media acceleration
From identity to influence: brands that speak clearly to both patients and healthcare professionals.
- Brand identity and guidelines
- Social media management
- Content calendars and community
Digital platforms and tools
Custom websites, patient and HCP portals, and mobile apps built for the modern pharma world.
- Websites and landing pages
- Portals and mobile apps
- Hosting, security and maintenance
Data and integrations
We connect your CRM, analytics, email and web so every touchpoint feeds one picture of what is working.
- CRM and marketing automation
- Analytics and dashboards
- API and system integrations
Creative and visual studio
Design that communicates care, science and trust in one visual language across print and screen.
- Campaign creative and key visuals
- Medical and product illustration
- Video, motion and print
Event experience design
Healthcare events people remember, whether the room is physical, virtual or both.
- Congresses, launches and symposia
- Virtual and hybrid production
- Registration and follow-up systems
The best healthcare content is connected content.
Most healthcare brands already have the tools. What is missing is the wiring between them. We design the campaign and the systems together, so growth is something you can see and repeat.
Connected, not bolted on
Your website, CRM, social and event tools share data, so a clinic visit, a webinar sign-up and a campaign click end up in the same place.
Measured from the first brief
We agree on what success looks like before anything is designed, then build the dashboards that report on it.
Built for a regulated industry
Review workflows, consent handling and data protection are designed in, so compliance teams are partners rather than blockers.
- Website and apps
- CRM and email
- Social channels
- Events
- Analytics
Trust is built before someone walks through your door.
IPADAMA 360 started as a small team of marketers and developers who kept hearing the same question from healthcare clients: why do our agency, our IT vendor and our events partner never talk to each other? So we became the team that does all three.
Today we work with pharmaceutical companies, hospitals, clinics and health-tech start-ups across the Philippines and Southeast Asia.
- Since 2019
- Healthcare and pharma focus from the start.
- One team
- Strategists, designers, developers and producers.
- End to end
- From the first brief to the reporting dashboard.
Case studies
Driving excellence in healthcare & aesthetics.
Three engagements, three different problems: a portfolio that had lost its shape, a campaign flying blind, and a product nobody had held in their hands yet.
- MarketingEENT (eyes, ears, nose, throat) medical products
01. Transforming brand portfolio strategy through strategic outsourcing
The challenge
A once trusted otic solution brand struggled with the changes in the healthcare landscape and the proliferation of generics. Lacking internal specialised marketing resources, they needed a comprehensive, market-driven plan aligned with actual clinical demands.
Our solution
As their outsourced strategic marketing partner, we conducted a deep-dive market analysis and competitive audit across the ENT landscape, then restructured their entire product ecosystem into a clear, market-driven brand strategy. Each product and treatment was targeted at a distinct clinical audience segment with unique positioning, eliminating internal overlap and identifying clear areas for future growth.
The results
- 100% clarity in brand architecture, strengthening brand trust.
- Seamless marketing execution without the overhead costs of hiring a full-time, in-house executive marketing team.
- DataCommercial milk and dairy industry
02. Unlocking consumer insights with real-time activation
The challenge
A major brand in the highly competitive milk industry lacked visibility into consumer behaviour at the point of engagement during retail activations. Traditional, delayed post-campaign reports left them unable to pivot underperforming initiatives, resulting in wasted ad spend and missed connection opportunities in a fast-moving consumer goods market.
Our solution
We designed and deployed a custom real-time customer activation app for a nationwide experiential retail campaign. The app instantly captured engagement metrics, nutritional preferences and interaction touchpoints, letting us measure the right KPIs on the fly and turn raw data into actionable insight on dairy purchasing habits.
The results
- Real-time KPI tracking gave stakeholders instant visibility into campaign performance across hundreds of supermarkets.
- Deep consumer behaviour insights revealed unexpected purchasing triggers and flavour preferences.
- Agile optimisation enabled data-driven adjustments during the campaign, boosting overall conversion rates.
- WorkshopsAesthetic dermatology
03. Building brand trust and sales through experiential aesthetics
The challenge
A global leader in aesthetic dermatology faced slow adoption rates for its premium dermal fillers and skin rejuvenators. Aesthetic doctors and dermatologists were hesitant to switch from established competitors without hands-on experience and a deep clinical understanding of the product's injection techniques and patient safety profiles.
Our solution
We developed and executed a series of exclusive, hands-on clinical workshops led by industry-certified key opinion leaders. These interactive sessions gave aesthetic dermatologists the practical experience required to master the product's application, while highlighting its safety profile and superior patient outcomes.
The results
- Enhanced product knowledge gave practitioners the clinical confidence to introduce the line to their patients.
- Elevated brand trust established the client as a premier peer educator in the medical aesthetics space.
- Measurable sales growth, with a significant percentage of workshop attendees placing initial or increased product orders within 30 days.
Ready to replicate these results for your healthcare brand?
Let's build your custom growth strategy.
Wellness starts with awareness. Growth starts with a conversation.
Whether it is one campaign or a full platform, a short chat is the fastest way to find out if we are the right team. We reply within two working days.
